Carolyn is a  Reader in Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is currently the BSc Business Management Programme Director and a Cardiff Business School Public Value Engagement Fellow. She is also Cardiff Business Schools Academic Director of Estates, a role which to date has successfully implemented sustainability and circular economy into all of the Business Schools space development and refurbishment projects.

She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing, and Journal of Advertising, among others, and will shortly publish an edited collection of ethical and social marketing contributions. Carolyn is the long-standing Editor-in-Chief of the Journal of Strategic Marketing where she strives to support publications from established academics and to encourage early-career academics to develop their work from conception to publication.